Apr 1 2009; 4:42 PM
Is using the pitch "watch live" a worthy use of a Breaking News Alert?
Six out of the last seven Breaking News Alerts from Fox News have been about the President about to give a speech, announce a strategy, host a town hall meeting, or host a press conference. All of them are followed by "Watch Live".

Personally I have appreciated some of them as they have reminded me of the event and have encouraged me to watch. So I guess that proves their value from a marketing point of view. But do they really qualify as worthy of an alert?

Most seem like leads and links to news events about to happen, live on Fox News, versus true "breaking news". News stories that are truly "breaking" often have the "click for more" option and obviously that drives traffic. That option is logical in the alert, both from the reader and the publishers perspective.

A reader to this site noted this Fox News "ploy" and suggested that for those who have signed up for "Breaking News Alerts", and not "programming alerts", these seem wrong. Your thoughts?
8 Comments   add a comment
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johnson m: Apr 3 2009, 12:47 PM
It is nice to see I'm not the only one who gets worked up about today's news coverage. Coverage of real news at least.


foxfan: Apr 2 2009, 5:03 PM
Ok - I'm obviously a fan of Fox News. Now I'm starting to feel like its only defender here as well. Keep this site neutral and it works. Join all the other biased liberal news sites and you lose the ability to host debates like you do and attract both side of this widening news divide. Like it or not Fox News is a player in the news business. I don't like the use of alerts as a marketing tool only either, and would tell Fox news that if they asked. But it's not Fox alone that does that - please be fair.


ACE Ten: Apr 2 2009, 3:29 PM
Topical post. Looks like Fox did it again twice today and CBS joined in. I don't sign up for a lot of these alerts, I find one or two work fine, but it is interesting to see what the others send out in comparison. I think If I was getting them on my mobile the Fox news ones would bother me.


DanM: Apr 1 2009, 7:36 PM
If you ask me its all decided by the marketing value now rather than any editorial.


oliver: Apr 1 2009, 5:22 PM
also linked over from twitter. Define breaking news and then you have your answer. Course I guess that's the idea of this site.


undertaker: Apr 1 2009, 5:01 PM
I just saw this on Twitter. Interesting and bizzare topic, but I like it.


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